Sponsorship and Promotions
As part of their promotion of FIFA 12 EA Sports have signed a deal with English Premier League club Manchester City that was described as "unprecedented in both its scale and scope within the computer game industry". The deal will involve content distributed through the digital channels of both the club and EA, including "match simulations" before the actual fixtures and "unique visuals of the City stars in action", as well as a "virtual kit launch" held on the 21 July 2011. EA will be making available a downloadable Manchester City-themed game cover as well as installing gaming areas around the City of Manchester Stadium. The entire first team squad have had their heads scanned in 360 degrees for more accurate in-game representations.
For the third year running, EA Sports co-sponsors English Football League One side Swindon Town, with the FIFA 12 logo featuring on the back of the home shirt and on the front of the away shirt.
Read more about this topic: FIFA Football
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