The Fender Custom Shop is a division of Fender Musical Instruments, housed within their headquarters complex in Corona, Riverside County, California. The Fender Custom Shop primarily exists to compete with smaller companies and independent luthiers that, in turn, build products reminiscent of those Fender designed and built in their 'golden era' of circa 1950-65. Indeed, much of the output from the Fender Custom Shop is replicated vintage models, and in the case of the Fender Relic series, legitimized copies of would-be vintage examples, complete with scratches, chips, wear, burn marks, and general signs of abuse. In addition, the Fender Custom Shop produces special-order guitars for customers through a Custom Shop dealer network, creates limited edition 'art' guitars, builds limited edition amplifiers, and does some research & design for the parent company.
Famous quotes containing the words custom and/or shop:
“At twenty-two, hed been a cowboy, a rustler, one of the best in the Sprawl.... Hed operated on an almost permanent adrenaline high, a byproduct of youth and proficiency, jacked into a custom cyberspace deck that projected his disembodied consciousness into the consensual hallucination that was the Matrix.”
—William Gibson b. (1948)
“The post-office appeared a singularly domestic institution here. Ever and anon the stage stopped before some low shop or dwelling, and a wheelwright or shoemaker appeared in his shirt- sleeves and leather apron, with spectacles newly donned, holding up Uncle Sams bag, as if it were a slice of home-made cake, for the travelers, while he retailed some piece of gossip to the driver, really as indifferent to the presence of the former as if they were so much baggage.”
—Henry David Thoreau (18171862)