The Fender Custom Shop is a division of Fender Musical Instruments, housed within their headquarters complex in Corona, Riverside County, California. The Fender Custom Shop primarily exists to compete with smaller companies and independent luthiers that, in turn, build products reminiscent of those Fender designed and built in their 'golden era' of circa 1950-65. Indeed, much of the output from the Fender Custom Shop is replicated vintage models, and in the case of the Fender Relic series, legitimized copies of would-be vintage examples, complete with scratches, chips, wear, burn marks, and general signs of abuse. In addition, the Fender Custom Shop produces special-order guitars for customers through a Custom Shop dealer network, creates limited edition 'art' guitars, builds limited edition amplifiers, and does some research & design for the parent company.
Read more about Fender Custom Shop: History, Personnel, Notable Products
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“The imagination of man is naturally sublime, delighted with whatever is remote and extraordinary, and running, without control, into the most distant parts of space and time in order to avoid the objects, which custom has rendered too familiar to it.”
—David Hume (1711–1776)
“This is the Night Mail crossing the Border,
Bringing the cheque and the postal order,
Letters for the rich, letters for the poor,
The shop at the corner, the girl next door.”
—W.H. (Wystan Hugh)