The Fender Custom Shop is a division of Fender Musical Instruments, housed within their headquarters complex in Corona, Riverside County, California. The Fender Custom Shop primarily exists to compete with smaller companies and independent luthiers that, in turn, build products reminiscent of those Fender designed and built in their 'golden era' of circa 1950-65. Indeed, much of the output from the Fender Custom Shop is replicated vintage models, and in the case of the Fender Relic series, legitimized copies of would-be vintage examples, complete with scratches, chips, wear, burn marks, and general signs of abuse. In addition, the Fender Custom Shop produces special-order guitars for customers through a Custom Shop dealer network, creates limited edition 'art' guitars, builds limited edition amplifiers, and does some research & design for the parent company.
Read more about Fender Custom Shop: History, Personnel, Notable Products
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“The wisest conservatism is that of the Hindoos. “Immemorial custom is transcendental law,” says Menu. That is, it was the custom of the gods before men used it. The fault of our New England custom is that it is memorial. What is morality but immemorial custom? Conscience is the chief of conservatives.”
—Henry David Thoreau (1817–1862)
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