Fat Bastard

FAT bastard is a French wine produced and distributed by a British and French partnership. FAT bastard is a fast growing brand, recently selling over 400,000 cases per year in the United States alone, shortly after its introduction. BusinessWeek has called FAT Bastard a "marketing phenomenon". Despite a few states' resistance to selling FAT bastard in the 1990s, it is now available across the US thanks to importer Peter Click. Then of (Click Wine Group), and more recently co-founder of Winefidence.com