History
A 2005 survey found that 72 percent of the adult French population finds it difficult to understand French wine labels, and the problem is not unique to that country. Research has also found that most American consumers, especially younger ones, dislike wine labels that picture chateaux, that appear elitist, and that are difficult to understand. FAT bastard appears to solve that marketing problem. The label reflects the fact that most New World (and many Old World) consumers prefer to buy "brand name" wines that are labeled by the variety of grape from which they are made.
The wine is reported to have started off as an experiment, and when Thierry Boudinaud tasted the wine he proclaimed "now that is what you call a fat bastard". The wine label says that it's "named after a British expression describing a particularly rich and full wine".
Read more about this topic: Fat Bastard
Famous quotes containing the word history:
“Properly speaking, history is nothing but the crimes and misfortunes of the human race.”
—Pierre Bayle (1647–1706)
“False history gets made all day, any day,
the truth of the new is never on the news
False history gets written every day
...
the lesbian archaeologist watches herself
sifting her own life out from the shards she’s piecing,
asking the clay all questions but her own.”
—Adrienne Rich (b. 1929)
“History has neither the venerableness of antiquity, nor the freshness of the modern. It does as if it would go to the beginning of things, which natural history might with reason assume to do; but consider the Universal History, and then tell us,—when did burdock and plantain sprout first?”
—Henry David Thoreau (1817–1862)