Negative Aspects and Precautions
Faith Branding does not always work as intended its methods are subject to debate. Branding in general does throw up some red flags especially when the topic of branding is about faith or even culture. Most people believe that the procedure of making something more apparent in the media would be solely for the corporations that produce and sell consumer goods that would be purchased and used by an individual, and the subject would develop a “bad reputation” (Cooke 160). In Cooke’s book he states that there are three dangerous areas that need to be revealed when it comes to the process of faith branding, they are “technology, chasing relevance, and conflict with the concept of marketing” (Cooke 160). Cooke discovered these issues so that when organizations are faith branding then they know what they should be cautious when they use the techniques for breaking through the ever evolving media age of the twenty first century.
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Famous quotes containing the words negative aspects, negative, aspects and/or precautions:
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—Barbara Tuchman (1912–1989)
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—Gwen Morgan (20th century)
“It is always a sign of an unproductive time when it concerns itself with petty and technical aspects [in philology], and likewise it is a sign of an unproductive person to pursue such trifles.”
—Johann Wolfgang Von Goethe (1749–1832)
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—Benjamin Harrison (1833–1901)