Negative Aspects and Precautions
Faith Branding does not always work as intended its methods are subject to debate. Branding in general does throw up some red flags especially when the topic of branding is about faith or even culture. Most people believe that the procedure of making something more apparent in the media would be solely for the corporations that produce and sell consumer goods that would be purchased and used by an individual, and the subject would develop a “bad reputation” (Cooke 160). In Cooke’s book he states that there are three dangerous areas that need to be revealed when it comes to the process of faith branding, they are “technology, chasing relevance, and conflict with the concept of marketing” (Cooke 160). Cooke discovered these issues so that when organizations are faith branding then they know what they should be cautious when they use the techniques for breaking through the ever evolving media age of the twenty first century.
Read more about this topic: Faith Branding
Famous quotes containing the words negative, aspects and/or precautions:
“The negative always wins at last, but I like it none the better for that.”
—Mason Cooley (b. 1927)
“The North American system only wants to consider the positive aspects of reality. Men and women are subjected from childhood to an inexorable process of adaptation; certain principles, contained in brief formulas are endlessly repeated by the press, the radio, the churches, and the schools, and by those kindly, sinister beings, the North American mothers and wives. A person imprisoned by these schemes is like a plant in a flowerpot too small for it: he cannot grow or mature.”
—Octavio Paz (b. 1914)
“It is so manifestly incompatible with those precautions for our peace and safety, which all the great powers habitually observe and enforce in matters affecting them, that a shorter water way between our eastern and western seaboards should be dominated by any European government, that we may confidently expect that such a purpose will not be entertained by any friendly power.”
—Benjamin Harrison (1833–1901)