Faith branding is the concept of branding religious organizations, leaders, or media programming, in the hope of penetrating a media-driven, consumer-oriented culture more effectively. Essentially, faith branding treats faith as a product and attempts to apply the principles of marketing in order to "sell" the product. Faith branding is a response to the challenge that religious organizations and leaders face today regarding how to express their faith in a media-dominated culture.
Read more about Faith Branding: History, Usage, Contributors, Examples of Faith Branding, Negative Aspects and Precautions
Famous quotes containing the word faith:
“A faith is something you die for, a doctrine is something you kill for. There is all the difference in the world.”
—Tony Benn (b. 1925)