Faith branding is the concept of branding religious organizations, leaders, or media programming, in the hope of penetrating a media-driven, consumer-oriented culture more effectively. Essentially, faith branding treats faith as a product and attempts to apply the principles of marketing in order to "sell" the product. Faith branding is a response to the challenge that religious organizations and leaders face today regarding how to express their faith in a media-dominated culture.
Read more about Faith Branding: History, Usage, Contributors, Examples of Faith Branding, Negative Aspects and Precautions
Famous quotes containing the word faith:
“It is time to provide a smashing answer for those cynical men who say that a democracy cannot be honest, cannot be efficient.... We have in the darkest moments of our national trials retained our faith in our own ability to master our own destiny.”
—Franklin D. Roosevelt (1882–1945)