Faith branding is the concept of branding religious organizations, leaders, or media programming, in the hope of penetrating a media-driven, consumer-oriented culture more effectively. Essentially, faith branding treats faith as a product and attempts to apply the principles of marketing in order to "sell" the product. Faith branding is a response to the challenge that religious organizations and leaders face today regarding how to express their faith in a media-dominated culture.
Read more about Faith Branding: History, Usage, Contributors, Examples of Faith Branding, Negative Aspects and Precautions
Famous quotes containing the word faith:
“Of the best rulers The people only know that they exist; The next best they love and praise The next they fear; And the next they revile. When they do not command the people’s faith, Some will lose faith in them, And then they resort to oaths! But of the best when their task is accomplished, their work done, The people all remark, “We have done it ourselves.””
—Lao-Tzu (6th century B.C.)