History
The idea of branding has been around since the 1400s, back then the most prominent book that was being sold was in fact the Bible (Einstein 67). The advertising strategy was to be up front and frank about what it was that the individual was trying to sell. For instance they would say what the produce was, that people could buy that product right that moment, and how much it cost, these series of statements became known as direct sale messages (Einstein 67). As centuries past by the direct sale messages were used up until the industrial revolution of the 1800s and the marketing chain began to expand and change to adapt to the revolution. Companies and manufactures began to change the way that they advertised their products to the consumers, they now talk about the physical features and how the product will benefit the consumer as they said that it would “make things simpler” (Einstein 67). In today’s media driven society these same procedures have lived and are becoming more apparent with each and every new product that is released to the public.
Read more about this topic: Faith Branding
Famous quotes containing the word history:
“The history of the past is but one long struggle upward to equality.”
—Elizabeth Cady Stanton (1815–1902)
“To care for the quarrels of the past, to identify oneself passionately with a cause that became, politically speaking, a losing cause with the birth of the modern world, is to experience a kind of straining against reality, a rebellious nonconformity that, again, is rare in America, where children are instructed in the virtues of the system they live under, as though history had achieved a happy ending in American civics.”
—Mary McCarthy (1912–1989)
“In the history of the United States, there is no continuity at all. You can cut through it anywhere and nothing on this side of the cut has anything to do with anything on the other side.”
—Henry Brooks Adams (1838–1918)