Faith Branding - History

History

The idea of branding has been around since the 1400s, back then the most prominent book that was being sold was in fact the Bible (Einstein 67). The advertising strategy was to be up front and frank about what it was that the individual was trying to sell. For instance they would say what the produce was, that people could buy that product right that moment, and how much it cost, these series of statements became known as direct sale messages (Einstein 67). As centuries past by the direct sale messages were used up until the industrial revolution of the 1800s and the marketing chain began to expand and change to adapt to the revolution. Companies and manufactures began to change the way that they advertised their products to the consumers, they now talk about the physical features and how the product will benefit the consumer as they said that it would “make things simpler” (Einstein 67). In today’s media driven society these same procedures have lived and are becoming more apparent with each and every new product that is released to the public.

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Famous quotes containing the word history:

    Whenever we read the obscene stories, the voluptuous debaucheries, the cruel and torturous executions, the unrelenting vindictiveness, with which more than half the Bible is filled, it would be more consistent that we called it the word of a demon than the Word of God. It is a history of wickedness that has served to corrupt and brutalize mankind.
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    No one is ahead of his time, it is only that the particular variety of creating his time is the one that his contemporaries who are also creating their own time refuse to accept.... For a very long time everybody refuses and then almost without a pause almost everybody accepts. In the history of the refused in the arts and literature the rapidity of the change is always startling.
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    Properly speaking, history is nothing but the crimes and misfortunes of the human race.
    Pierre Bayle (1647–1706)