History
The idea of branding has been around since the 1400s, back then the most prominent book that was being sold was in fact the Bible (Einstein 67). The advertising strategy was to be up front and frank about what it was that the individual was trying to sell. For instance they would say what the produce was, that people could buy that product right that moment, and how much it cost, these series of statements became known as direct sale messages (Einstein 67). As centuries past by the direct sale messages were used up until the industrial revolution of the 1800s and the marketing chain began to expand and change to adapt to the revolution. Companies and manufactures began to change the way that they advertised their products to the consumers, they now talk about the physical features and how the product will benefit the consumer as they said that it would “make things simpler” (Einstein 67). In today’s media driven society these same procedures have lived and are becoming more apparent with each and every new product that is released to the public.
Read more about this topic: Faith Branding
Famous quotes containing the word history:
“A poet’s object is not to tell what actually happened but what could or would happen either probably or inevitably.... For this reason poetry is something more scientific and serious than history, because poetry tends to give general truths while history gives particular facts.”
—Aristotle (384–323 B.C.)
“It is the true office of history to represent the events themselves, together with the counsels, and to leave the observations and conclusions thereupon to the liberty and faculty of every man’s judgement.”
—Francis Bacon (1561–1626)
“History has neither the venerableness of antiquity, nor the freshness of the modern. It does as if it would go to the beginning of things, which natural history might with reason assume to do; but consider the Universal History, and then tell us,—when did burdock and plantain sprout first?”
—Henry David Thoreau (1817–1862)