History
The idea of branding has been around since the 1400s, back then the most prominent book that was being sold was in fact the Bible (Einstein 67). The advertising strategy was to be up front and frank about what it was that the individual was trying to sell. For instance they would say what the produce was, that people could buy that product right that moment, and how much it cost, these series of statements became known as direct sale messages (Einstein 67). As centuries past by the direct sale messages were used up until the industrial revolution of the 1800s and the marketing chain began to expand and change to adapt to the revolution. Companies and manufactures began to change the way that they advertised their products to the consumers, they now talk about the physical features and how the product will benefit the consumer as they said that it would “make things simpler” (Einstein 67). In today’s media driven society these same procedures have lived and are becoming more apparent with each and every new product that is released to the public.
Read more about this topic: Faith Branding
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