Face Negotiation Theory - Theoretical Propositions

Theoretical Propositions

The heart of Face Negotiation Theories are Dr. Ting-Toomey’s 24 propositions. They are based on the seven assumptions and five taxonomies that have been proven in numerous cases and studies. They describe facework on three levels of communication: cultural, individual, and situational.


Cultural-level propositions

  • Individualistic cultures predominantly express self-face maintenance interests than collectivistic culture members do.
  • Collectivistic cultures are more concerned with other-face maintenance than members of individualistic cultures.
  • Members of collectivist cultures are more concerned with mutual-face maintenance than individualistic cultures.
  • Members of individualistic cultures predominantly use direct and dominating facework strategies in conflict
  • Collectivistic cultures tend to use avoidance strategies more than individualistic cultures do.
  • Members of collectivistic cultures use more integrative facework strategies than individualistic culture members do.
  • Individualistic cultures prefer dominating/competing conflict styles more than collectivistic cultures do.
  • Individualistic cultures use more emotionally expressive conflict styles than collectivistic cultures do.
  • Individualistic cultures use more aggressive conflict styles than members of collectivistic cultures.
  • Collectivistic cultures use more avoidance techniques than members of individualistic cultures.
  • Collectivistic cultures use more obliging conflict styles than members of individualistic cultures.
  • Collectivistic cultures utilize compromising styles of conflict more than members of individualistic cultures.


Individual-level propositions

  • Independent self is positively associated with self-face concern.
  • Interdependent self is positively associated with other-/mutual-face concern.
  • Self-face maintenance is associated with dominating/competing conflict style.
  • Other-face maintenance is associated with avoiding/obliging conflict style.
  • Other-face maintenance is associated with compromising/integrating conflict style.
  • Independent self–construal is associated with dominating/competing conflict style.
  • Interdependent self-construal is associated with obliging/avoiding.
  • Interdependent self-construal is associated with compromising/integrating.
  • Bi-construal is associated with compromising/integrating.
  • Ambivalent is associated with neglect/third-party.


Situational-level propositions

  • Individualist or independent-self personalities tend to express a greater degree of self-face maintenance concerns and less other-face maintenance concern in dealing with both ingroup and outgroup conflicts situations.
  • Collectivist or interdependent-self personalities express a greater degree of other-face concerns with ingroup members and a greater degree of self-face maintenance concerns with outgroup members in intergroup conflict situations.

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