Face Negotiation Theory

Face Negotiation Theory is a theory first proposed by Stella Ting-Toomey in 1985 to understand how different cultures throughout the world respond to conflict. Our self-image, or “face”, is at risk in conflict and our culture is attached to the way we deal with this issue and communicate.

Read more about Face Negotiation Theory:  Explanation, Theoretical Assumptions, Taxonomies, Theoretical Propositions, Studies On The Theory, Conclusion

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