Face Negotiation Theory is a theory first proposed by Stella Ting-Toomey in 1985 to understand how different cultures throughout the world respond to conflict. Our self-image, or “face”, is at risk in conflict and our culture is attached to the way we deal with this issue and communicate.
Read more about Face Negotiation Theory: Explanation, Theoretical Assumptions, Taxonomies, Theoretical Propositions, Studies On The Theory, Conclusion
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