"Everytime tha Beat Drop" is a song by American R&B singer Monica, composed by Johnta Austin, Jermaine Dupri, Robert Hill, Charles Hammond, Deangelo Hunt, James Phillips, and Dem Franchize Boyz for Monica's fifth studio album, The Makings of Me (2006). Featuring production by Dupri and LRoc, it was greatly influenced by snap music, incorporating beats of Nelly's 2005 single "Grillz" and containing a sample of Dem Franchize Boyz' 2006 hit single "Lean wit It, Rock wit It."
A lyrical and musical departure from previous singles, the uptempo record was released as the album's leading single in the United States in July 2006, gaining generally mixed reviews by music critics who noted it "untypical." An accompanying music video for the song, directed by Ray Kay, was filmed in Monica's hometown Atlanta, Georgia.
On the charts, it became Monica's tenth top twenty entry on the Billboard Hot R&B/Hip-Hop Songs, but failed to reach the top forty on the official Hot 100, becoming her least successful lead single since 2002's "All Eyez on Me." The singer later voiced her remorse towards her record company bosses for subsequently deciding to release "Everytime the Beat Drops" as a single, wishing for a more typical record to be released as the first single instead, and dismissed the song as a wrong interpretation of her artistical status.
Read more about Everytime Tha Beat Drop: Recording and Release, Music Video, Chart Performance, Formats and Tracklistings, Credits and Personnel, Release History
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