Music Video
The music video for "Everytime tha Beat Drop" was filmed by Norwegian director Ray Kay and entirely shot at the PC&E Sound Stage in Atlanta, Georgia on July 7 and 8 2006. It was Monica's first video to be shot in her home town since her very first video for "Don't Take It Personal (Just One of Dem Days)" in 1995, and features appearances by guest rappers Gerald Tiller, Maurice Gleaton, Jamal Willingham, Bernard Leverette, producer Jermaine Dupri, Chyna Whyte and Monica's younger brother Montez Arnold.
The video does not have a substantial plot but portrays the singer while performing and dancing in front of grey and black colours. Monica and Dem Franchize Boys' scenes are incut by several computer animations and single dance sequences. The clip world premiered at the end of BET's Access Granted and Yahoo! Music on August 2, 2006. It debuted at number sixteen on the U.S. Billboard Hot Videoclip Tracks chart on the September 6, 2009 edition of Billboard charts, before falling to number twenty-two on the chart the next week, and leaving it completely off in its third week of release.
Read more about this topic: Everytime Tha Beat Drop
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