Erik du Plessis is the Chairman of Millward Brown South Africa and author of the "The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising," 2005. He specializes in brand and advertising research. Erik has also been a guest professor at the Copenhagen Business School. Du Plessis formerly ran his own research company, Impact Information, in South Africa.
Read more about Erik Du Plessis: The Advertised Mind, The Branded Mind, Publications
Famous quotes containing the word erik:
“Young people of high school age can actually feel themselves changing. Progress is almost tangible. It’s exciting. It stimulates more progress. Nevertheless, growth is not constant and smooth. Erik Erikson quotes an aphorism to describe the formless forming of it. “I ain’t what I ought to be. I ain’t what I’m going to be, but I’m not what I was.””
—Stella Chess (20th century)