Erik du Plessis is the Chairman of Millward Brown South Africa and author of the "The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising," 2005. He specializes in brand and advertising research. Erik has also been a guest professor at the Copenhagen Business School. Du Plessis formerly ran his own research company, Impact Information, in South Africa.
Read more about Erik Du Plessis: The Advertised Mind, The Branded Mind, Publications
Famous quotes containing the word erik:
“In any case, raw aggression is thought to be the peculiar province of men, as nurturing is the peculiar province of women.... The psychologist Erik Erikson discovered that, while little girls playing with blocks generally create pleasant interior spaces and attractive entrances, little boys are inclined to pile up the blocks as high as they can and then watch them fall down: “the contemplation of ruins,” Erikson observes, “is a masculine specialty.””
—Joyce Carol Oates (b. 1938)