The Advertised Mind
Compiling research performed by du Plessis and Millward Brown, "The Advertised Mind" theorizes that the strongest factor in successful marketing is whether an advertisement creates an emotional response in its target audience. du Plessis bases his conclusions on recent discoveries in neuroscience—particularly the limbic system—which suggest that emotion establishes a firm memory of an advertisement and predisposes consumers to buy the brand that is being advertised. du Plessis also refers to Adtrack’s database of responses to over 30,000 TV commercials, and explores how this paradigm shift can maximize return on advertising spend.
Read more about this topic: Erik Du Plessis
Famous quotes containing the words advertised and/or mind:
“With a new familiarity and a flesh-creeping “homeliness” entirely of this unreal, materialistic world, where all “sentiment” is coarsely manufactured and advertised in colossal sickly captions, disguised for the sweet tooth of a monstrous baby called “the Public,” the family as it is, broken up on all hands by the agency of feminist and economic propaganda, reconstitutes itself in the image of the state.”
—Percy Wyndham Lewis (1882–1957)
“To touch God a little with our mind is a great blessing, to grasp him is impossible.”
—St. Augustine (354–430)