The Advertised Mind
Compiling research performed by du Plessis and Millward Brown, "The Advertised Mind" theorizes that the strongest factor in successful marketing is whether an advertisement creates an emotional response in its target audience. du Plessis bases his conclusions on recent discoveries in neuroscience—particularly the limbic system—which suggest that emotion establishes a firm memory of an advertisement and predisposes consumers to buy the brand that is being advertised. du Plessis also refers to Adtrack’s database of responses to over 30,000 TV commercials, and explores how this paradigm shift can maximize return on advertising spend.
Read more about this topic: Erik Du Plessis
Famous quotes containing the words advertised and/or mind:
“Whenever I hear about a child needing something, I ask myself, ‘Is it what he needs or what he wants?’ It isn’t always easy to distinguish between the two. A child has many real needs which can and should be satisfied. His wants are a bottomless pit. He wants, for example, to sleep with his parents. He needs to be in his own bed. At Christmas he wants every toy advertised on television. He needs only one or two.”
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