Emotions In Decision-making
One way of thinking holds that the mental process of decision-making is (or should be) rational: a formal process based on optimizing utility. Rational thinking and decision-making does not leave much room for emotions. In fact, emotions are often considered irrational occurrences that may distort reasoning.
However, there are presently both theories and research focusing on the important role of emotions in decision-making. Loewenstein and Lerner divide emotions during decision-making into two types: those anticipating future emotions and those immediately experienced while deliberating and deciding. Damasio formulated the somatic marker hypothesis (SMH), that proposes a mechanism by which emotional processes can guide (or bias) behavior, particularly decision-making. Pfister and Böhm believe that "the issue of rationality should be based on the validity of emotional evaluations rather than on formal coherence.”
Read more about Emotions In Decision-making: Impact of Emotions On Decisions, Damasio's Somatic Marker Hypothesis, Pfister and Böhm's Framework, Positive and Negative Emotions, State-dependent Remembering in Decision Making
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“The business of the poet is not to find new emotions, but to use the ordinary ones and, in working them up into poetry, to express feelings which are not in actual emotions at all.”
—T.S. (Thomas Stearns)