Positive and Negative Emotions
Research done by Isen and Patrick put forth the theory of “mood maintenance” which states that happy decision-makers are reluctant to gamble. In other words, happy people decide against gambling, since they would not want to undermine the happy feeling.
Alternately, the influence of negative feelings at the time of decision-making was studied by Raghunathan and Tuan Pham (1999). They conducted three experiments in gambling decisions and job selection decisions, where unhappy subjects were found to prefer high-risk/high-reward options unlike anxious subjects who preferred low-risk/low-reward options. They stated that “anxiety and sadness convey distinct types of information to the decision-maker and prime different goals.” It was found that “while anxiety primes an implicit goal of uncertainty reduction, sadness primes an implicit goal of reward replacement”. Thus emotions cannot simply be classified as positive or negative as we need to consider the consequences of the emotions in ultimate decision-making. Emotions rule our decision making process.
Read more about this topic: Emotions In Decision-making
Famous quotes containing the words positive, negative and/or emotions:
“Men just don’t “get” that the reason to become involved is for ourselves. Doing more with our children won’t simply make women happier or keep them “off our backs,” but will create a deeper, more positive connection with the kids.”
—Ron Taffel (20th century)
“Most literature on the culture of adolescence focuses on peer pressure as a negative force. Warnings about the “wrong crowd” read like tornado alerts in parent manuals. . . . It is a relative term that means different things in different places. In Fort Wayne, for example, the wrong crowd meant hanging out with liberal Democrats. In Connecticut, it meant kids who weren’t planning to get a Ph.D. from Yale.”
—Mary Kay Blakely (20th century)
“People sometimes say that the way things happen in the movies is unreal, but actually it’s the way things happen to you in life that’s unreal. The movies make emotions look so strong and real, whereas when things really do happen to you, it’s like watching television—you don’t feel anything.”
—Andy Warhol (1928–1987)