Positive and Negative Emotions
Research done by Isen and Patrick put forth the theory of “mood maintenance” which states that happy decision-makers are reluctant to gamble. In other words, happy people decide against gambling, since they would not want to undermine the happy feeling.
Alternately, the influence of negative feelings at the time of decision-making was studied by Raghunathan and Tuan Pham (1999). They conducted three experiments in gambling decisions and job selection decisions, where unhappy subjects were found to prefer high-risk/high-reward options unlike anxious subjects who preferred low-risk/low-reward options. They stated that “anxiety and sadness convey distinct types of information to the decision-maker and prime different goals.” It was found that “while anxiety primes an implicit goal of uncertainty reduction, sadness primes an implicit goal of reward replacement”. Thus emotions cannot simply be classified as positive or negative as we need to consider the consequences of the emotions in ultimate decision-making. Emotions rule our decision making process.
Read more about this topic: Emotions In Decision-making
Famous quotes containing the words positive, negative and/or emotions:
“Regna regnis lupi, The State is a wolf unto the State. It is not a pessimistic lamentation like the old homo homini lupus [Man is a wolf to Man], but a positive creed and political ideal.”
—Johan Huizinga (1872–1945)
“A negative judgment gives you more satisfaction than praise, provided it smacks of jealousy.”
—Jean Baudrillard (b. 1929)
“Insults from an adolescent daughter are more painful, because they are seen as coming not from a child who lashes out impulsively, who has moments of intense anger and of negative feelings which are not integrated into that large body of responses, impressions and emotions we call ‘our feelings for someone,’ but instead they are coming from someone who is seen to know what she does.”
—Terri Apter (20th century)