Emotions in Decision-making - Positive and Negative Emotions

Positive and Negative Emotions

Research done by Isen and Patrick put forth the theory of “mood maintenance” which states that happy decision-makers are reluctant to gamble. In other words, happy people decide against gambling, since they would not want to undermine the happy feeling.

Alternately, the influence of negative feelings at the time of decision-making was studied by Raghunathan and Tuan Pham (1999). They conducted three experiments in gambling decisions and job selection decisions, where unhappy subjects were found to prefer high-risk/high-reward options unlike anxious subjects who preferred low-risk/low-reward options. They stated that “anxiety and sadness convey distinct types of information to the decision-maker and prime different goals.” It was found that “while anxiety primes an implicit goal of uncertainty reduction, sadness primes an implicit goal of reward replacement”. Thus emotions cannot simply be classified as positive or negative as we need to consider the consequences of the emotions in ultimate decision-making. Emotions rule our decision making process.

Read more about this topic:  Emotions In Decision-making

Famous quotes containing the words positive, negative and/or emotions:

    The oaks, how subtle and marine!
    Bearded, and all the layered light
    Above them swims; and thus the scene,
    Recessed, awaits the positive night.
    Robert Penn Warren (1905–1989)

    In a country where misery and want were the foundation of the social structure, famine was periodic, death from starvation common, disease pervasive, thievery normal, and graft and corruption taken for granted, the elimination of these conditions in Communist China is so striking that negative aspects of the new rule fade in relative importance.
    Barbara Tuchman (1912–1989)

    For a boy to reach adulthood feeling that he knows his father, his father must allow his emotions to be visible—hardly an easy task when most males grow up being either subtly or openly taught that this is not acceptable behavior. A father must teach his son that masculinity and feelings can go hand in hand.
    Kyle D. Pruett (20th century)