Positive and Negative Emotions
Research done by Isen and Patrick put forth the theory of “mood maintenance” which states that happy decision-makers are reluctant to gamble. In other words, happy people decide against gambling, since they would not want to undermine the happy feeling.
Alternately, the influence of negative feelings at the time of decision-making was studied by Raghunathan and Tuan Pham (1999). They conducted three experiments in gambling decisions and job selection decisions, where unhappy subjects were found to prefer high-risk/high-reward options unlike anxious subjects who preferred low-risk/low-reward options. They stated that “anxiety and sadness convey distinct types of information to the decision-maker and prime different goals.” It was found that “while anxiety primes an implicit goal of uncertainty reduction, sadness primes an implicit goal of reward replacement”. Thus emotions cannot simply be classified as positive or negative as we need to consider the consequences of the emotions in ultimate decision-making. Emotions rule our decision making process.
Read more about this topic: Emotions In Decision-making
Famous quotes containing the words positive, negative and/or emotions:
“I have always had something to live besides a personal life. And I suspected very early that to live merely in an experience of, in an expression of, in a positive delight in the human cliches could be no business of mine.”
—Margaret Anderson (1886–1973)
“For those parents from lower-class and minority communities ... [who] have had minimal experience in negotiating dominant, external institutions or have had negative and hostile contact with social service agencies, their initial approaches to the school are often overwhelming and difficult. Not only does the school feel like an alien environment with incomprehensible norms and structures, but the families often do not feel entitled to make demands or force disagreements.”
—Sara Lawrence Lightfoot (20th century)
“The same emotions in man and woman are nonetheless dissimilar in tempo: consequently, man and woman never cease to misunderstand one another.”
—Friedrich Nietzsche (1844–1900)