Positive and Negative Emotions
Research done by Isen and Patrick put forth the theory of “mood maintenance” which states that happy decision-makers are reluctant to gamble. In other words, happy people decide against gambling, since they would not want to undermine the happy feeling.
Alternately, the influence of negative feelings at the time of decision-making was studied by Raghunathan and Tuan Pham (1999). They conducted three experiments in gambling decisions and job selection decisions, where unhappy subjects were found to prefer high-risk/high-reward options unlike anxious subjects who preferred low-risk/low-reward options. They stated that “anxiety and sadness convey distinct types of information to the decision-maker and prime different goals.” It was found that “while anxiety primes an implicit goal of uncertainty reduction, sadness primes an implicit goal of reward replacement”. Thus emotions cannot simply be classified as positive or negative as we need to consider the consequences of the emotions in ultimate decision-making. Emotions rule our decision making process.
Read more about this topic: Emotions In Decision-making
Famous quotes containing the words positive, negative and/or emotions:
“Blessed be the inventor of photography! I set him above even the inventor of chloroform! It has given more positive pleasure to poor suffering humanity than anything else that has “cast up” in my time or is like to—this art by which even the “poor” can possess themselves of tolerable likenesses of their absent dear ones. And mustn’t it be acting favourably on the morality of the country?”
—Jane Welsh Carlyle (1801–1866)
“The negative cautions of science are never popular. If the experimentalist would not commit himself, the social philosopher, the preacher, and the pedagogue tried the harder to give a short- cut answer.”
—Margaret Mead (1901–1978)
“She runs the gamut of emotions from A to B.”
—Dorothy Parker (1893–1967)