State-dependent Remembering in Decision Making
Another important factor is the memory of events in decision making. The mood someone has works as “a retrieval cue” whereby happy feelings make positive materials come to mind which in turn have great impact on the decisions that are made. The same is true of negative feelings. Bower coined the term state-dependent remembering for this phenomenon. Bowen and others stated that emotions and feelings cannot be extracted from the human mind. The emotions felt in a particular situation will be recorded in the emotional memory and can be activated when the person faces a similar situation or has to make a difficult decision in a short period of time. Often the decision maker is unaware of previous experiences in similar situations.
Read more about this topic: Emotions In Decision-making
Famous quotes containing the words remembering, decision and/or making:
“You know all my life I’ve hated funerals. The fuss and bother never brings anybody back. It just spoils remembering them as they really are. And when I see people actually facing it that way, I have to act like a sap.”
—Jules Furthman (1888–1960)
“The decision to feed the world
is the real decision. No revolution
has chosen it. For that choice requires
that women shall be free.”
—Adrienne Rich (b. 1929)
“One reason why we find so few men of reasonable and agreeable conversation is that there is scarcely anyone whose mind is not more intent upon what he himself has a mind to say than on making pertinent replies to what is being said to him.”
—François, Duc De La Rochefoucauld (1613–1680)