State-dependent Remembering in Decision Making
Another important factor is the memory of events in decision making. The mood someone has works as “a retrieval cue” whereby happy feelings make positive materials come to mind which in turn have great impact on the decisions that are made. The same is true of negative feelings. Bower coined the term state-dependent remembering for this phenomenon. Bowen and others stated that emotions and feelings cannot be extracted from the human mind. The emotions felt in a particular situation will be recorded in the emotional memory and can be activated when the person faces a similar situation or has to make a difficult decision in a short period of time. Often the decision maker is unaware of previous experiences in similar situations.
Read more about this topic: Emotions In Decision-making
Famous quotes containing the words remembering, decision and/or making:
“How little remains of the man I once was, save the memory of him! But remembering is only a new form of suffering.”
—Charles Baudelaire (1821–1867)
“Our decision about energy will test the character of the American people and the ability of the President and the Congress to govern this nation. This difficult effort will be the “moral equivalent of war,” except that we will be uniting our efforts to build and not to destroy.”
—Jimmy Carter (James Earl Carter, Jr.)
“Good breeding and good nature do incline us rather to help and raise people up to ourselves, than to mortify and depress them, and, in truth, our own private interest concurs in it, as it is making ourselves so many friends, instead of so many enemies.”
—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)