Emotional Capital - External

External

External emotional capital is Heyer's original idea.

External emotional capital is the value of the feelings and perceptions held by the customer and the external stakeholder towards your business.

These emotions are in the limelight right now as companies find that businesses rely on consumer loyalty over quantity. A perfect example of emotional capital saving a company can be seen in the case of Apple Inc over the past ten years.

It contains brand value, trust, governance, values and ethics.

Read more about this topic:  Emotional Capital

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