External
External emotional capital is Heyer's original idea.
External emotional capital is the value of the feelings and perceptions held by the customer and the external stakeholder towards your business.
These emotions are in the limelight right now as companies find that businesses rely on consumer loyalty over quantity. A perfect example of emotional capital saving a company can be seen in the case of Apple Inc over the past ten years.
It contains brand value, trust, governance, values and ethics.
Read more about this topic: Emotional Capital
Famous quotes containing the word external:
“Many are poets but without the name,
For what is poesy but to create
From overfeeling good or ill; and aim
At an external life beyond our fate,
And be the new Prometheus of new men.”
—George Gordon Noel Byron (1788–1824)
“A state that denies its citizens their basic rights becomes a danger to its neighbors as well: internal arbitrary rule will be reflected in arbitrary external relations. The suppression of public opinion, the abolition of public competition for power and its public exercise opens the way for the state power to arm itself in any way it sees fit.... A state that does not hesitate to lie to its own people will not hesitate to lie to other states.”
—Václav Havel (b. 1936)
“When a person hasn’t in him that which is higher and stronger than all external influences, it is enough for him to catch a good cold in order to lose his equilibrium and begin to see an owl in every bird, to hear a dog’s bark in every sound.”
—Anton Pavlovich Chekhov (1860–1904)