External
External emotional capital is Heyer's original idea.
External emotional capital is the value of the feelings and perceptions held by the customer and the external stakeholder towards your business.
These emotions are in the limelight right now as companies find that businesses rely on consumer loyalty over quantity. A perfect example of emotional capital saving a company can be seen in the case of Apple Inc over the past ten years.
It contains brand value, trust, governance, values and ethics.
Read more about this topic: Emotional Capital
Famous quotes containing the word external:
“My grief lies all within,
And these external manners of laments
Are merely shadows to the unseen grief
That swells with silence in the tortured soul.
There lies the substance.”
—William Shakespeare (1564–1616)
“For those parents from lower-class and minority communities ... [who] have had minimal experience in negotiating dominant, external institutions or have had negative and hostile contact with social service agencies, their initial approaches to the school are often overwhelming and difficult. Not only does the school feel like an alien environment with incomprehensible norms and structures, but the families often do not feel entitled to make demands or force disagreements.”
—Sara Lawrence Lightfoot (20th century)
“When a person hasn’t in him that which is higher and stronger than all external influences, it is enough for him to catch a good cold in order to lose his equilibrium and begin to see an owl in every bird, to hear a dog’s bark in every sound.”
—Anton Pavlovich Chekhov (1860–1904)