External
External emotional capital is Heyer's original idea.
External emotional capital is the value of the feelings and perceptions held by the customer and the external stakeholder towards your business.
These emotions are in the limelight right now as companies find that businesses rely on consumer loyalty over quantity. A perfect example of emotional capital saving a company can be seen in the case of Apple Inc over the past ten years.
It contains brand value, trust, governance, values and ethics.
Read more about this topic: Emotional Capital
Famous quotes containing the word external:
“Given that external reality is a fiction, the writer’s role is almost superfluous. He does not need to invent the fiction because it is already there.”
—J.G. (James Graham)
“Merely external emancipation has made of the modern woman an artificial being.... Now, woman is confronted with the necessity of emancipating herself from emancipation, if she really desires to be free.”
—Emma Goldman (1869–1940)
“Many are poets but without the name,
For what is poesy but to create
From overfeeling good or ill; and aim
At an external life beyond our fate,
And be the new Prometheus of new men.”
—George Gordon Noel Byron (1788–1824)