External
External emotional capital is Heyer's original idea.
External emotional capital is the value of the feelings and perceptions held by the customer and the external stakeholder towards your business.
These emotions are in the limelight right now as companies find that businesses rely on consumer loyalty over quantity. A perfect example of emotional capital saving a company can be seen in the case of Apple Inc over the past ten years.
It contains brand value, trust, governance, values and ethics.
Read more about this topic: Emotional Capital
Famous quotes containing the word external:
“The manifestation of poetry in external life is formal perfection. True sentiment grows within, and art must represent internal phenomena externally.”
—Franz Grillparzer (1791–1872)
“The burning of rebellious thoughts in the little breast, of internal hatred and opposition, could not long go on without slight whiffs of external smoke, such as mark the course of subterranean fire.”
—Harriet Beecher Stowe (1811–1896)
“The boundary line between self and external world bears no relation to reality; the distinction between ego and world is made by spitting out part of the inside, and swallowing in part of the outside.”
—Norman O. Brown (b. 1913)