External
External emotional capital is Heyer's original idea.
External emotional capital is the value of the feelings and perceptions held by the customer and the external stakeholder towards your business.
These emotions are in the limelight right now as companies find that businesses rely on consumer loyalty over quantity. A perfect example of emotional capital saving a company can be seen in the case of Apple Inc over the past ten years.
It contains brand value, trust, governance, values and ethics.
Read more about this topic: Emotional Capital
Famous quotes containing the word external:
“Merely external emancipation has made of the modern woman an artificial being.... Now, woman is confronted with the necessity of emancipating herself from emancipation, if she really desires to be free.”
—Emma Goldman (1869–1940)
“The soul, he said, is composed
Of the external world.”
—Wallace Stevens (1879–1955)
“A tempest cracked on the theatre. Quickly,
The wind beat in the roof and half the walls.
The ruin stood still in an external world.
It had been real. It was something overseas
That I remembered, something that I remembered
Overseas, that stood in an external world.”
—Wallace Stevens (1879–1955)