External
External emotional capital is Heyer's original idea.
External emotional capital is the value of the feelings and perceptions held by the customer and the external stakeholder towards your business.
These emotions are in the limelight right now as companies find that businesses rely on consumer loyalty over quantity. A perfect example of emotional capital saving a company can be seen in the case of Apple Inc over the past ten years.
It contains brand value, trust, governance, values and ethics.
Read more about this topic: Emotional Capital
Famous quotes containing the word external:
“Given that external reality is a fiction, the writer’s role is almost superfluous. He does not need to invent the fiction because it is already there.”
—J.G. (James Graham)
“Without free, self-respecting, and autonomous citizens there can be no free and independent nations. Without internal peace, that is, peace among citizens and between the citizens and the state, there can be no guarantee of external peace.”
—Václav Havel (b. 1936)
“When a person hasn’t in him that which is higher and stronger than all external influences, it is enough for him to catch a good cold in order to lose his equilibrium and begin to see an owl in every bird, to hear a dog’s bark in every sound.”
—Anton Pavlovich Chekhov (1860–1904)