External
External emotional capital is Heyer's original idea.
External emotional capital is the value of the feelings and perceptions held by the customer and the external stakeholder towards your business.
These emotions are in the limelight right now as companies find that businesses rely on consumer loyalty over quantity. A perfect example of emotional capital saving a company can be seen in the case of Apple Inc over the past ten years.
It contains brand value, trust, governance, values and ethics.
Read more about this topic: Emotional Capital
Famous quotes containing the word external:
“Truth in philosophy means that concept and external reality correspond.”
—Georg Wilhelm Friedrich Hegel (1770–1831)
“My grief lies all within,
And these external manners of laments
Are merely shadows to the unseen grief
That swells with silence in the tortured soul.
There lies the substance.”
—William Shakespeare (1564–1616)
“The manifestation of poetry in external life is formal perfection. True sentiment grows within, and art must represent internal phenomena externally.”
—Franz Grillparzer (1791–1872)