Emotional Capital
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The term was first coined by Coca-Cola President Steven J. Heyer to refer to the ways that consumers' emotional investment in media content and branding increases a brand's worth (1). Other definitions of this term have now emerged. In the business world, emotional capital is commonly broken down into two different areas: internal emotional capital and external emotional capital.
Read more about Emotional Capital: External, Internal, Emotional Capital Concept From Scientific Perspectives, From Sociology (Bourdieu's Theory), From Economics of Education and Human Resources
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