Electronic Traction Control

Famous quotes containing the words electronic and/or control:

“Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.”
—Marshall McLuhan (1911–1980)

“The child knows only that he engages in play because it is enjoyable. He isn’t aware of his need to play—a need which has its source in the pressure of unsolved problems. Nor does he know that his pleasure in playing comes from a deep sense of well-being that is the direct result of feeling in control of things, in contrast to the rest of his life, which is managed by his parents or other adults.”
—Bruno Bettelheim (20th century)