Recent Strategy
In recent issues, 'East Touch' has followed the practice of other trend magazines by issuing a small booklets on selected high-fashion labels. These booklets focus on clothes and accessories from a particular brand, along with prices and shop details. It occasionally offers readers free gifts, a typical example being the 100 sets of block toys offered to readers with the 349th issue to celebrate Valentine's Day.
A frequent advertising technique employed by 'East Touch' is its use of soft marketing. Advertisements are often presented in formats similar to the feature articles with "Information provided by clients" (資料由客戶提供) in small print at the top of the page to indicate that it is an advertisement.
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Famous quotes containing the word strategy:
“To a first approximation, the intentional strategy consists of treating the object whose behavior you want to predict as a rational agent with beliefs and desires and other mental states exhibiting what Brentano and others call intentionality.”
—Daniel Clement Dennett (b. 1942)
“... the generation of the 20’s was truly secular in that it still knew its theology and its varieties of religious experience. We are post-secular, inventing new faiths, without any sense of organizing truths. The truths we accept are so multiple that honesty becomes little more than a strategy by which you manage your tendencies toward duplicity.”
—Ann Douglas (b. 1942)