Marketing Activity
Starting in 1987, Brown-Forman established a contract agreement with Churchill Downs to market Early Times mint juleps as the "official drink" of the Kentucky Derby. Over 100,000 Early Times Mint Juleps are purchased at the race track in Louisville, Kentucky during Derby Week each year. However, the highest-priced mint juleps at the event use bourbon from the Brown-Forman sister brand Woodford Reserve, which is marketed as the "official bourbon" of the Kentucky Derby.
Read more about this topic: Early Times
Famous quotes containing the word activity:
“The mob is man voluntarily descending to the nature of the beast. Its fit hour of activity is night. Its actions are insane like its whole constitution. It persecutes a principle; it would whip a right; it would tar and feather justice, by inflicting fire and outrage upon the houses and persons of those who have these. It resembles the prank of boys, who run with fire-engines to put out the ruddy aurora streaming to the stars.”
—Ralph Waldo Emerson (1803–1882)