Marketing Activity
Starting in 1987, Brown-Forman established a contract agreement with Churchill Downs to market Early Times mint juleps as the "official drink" of the Kentucky Derby. Over 100,000 Early Times Mint Juleps are purchased at the race track in Louisville, Kentucky during Derby Week each year. However, the highest-priced mint juleps at the event use bourbon from the Brown-Forman sister brand Woodford Reserve, which is marketed as the "official bourbon" of the Kentucky Derby.
Read more about this topic: Early Times
Famous quotes containing the word activity:
“A worm is as good a traveler as a grasshopper or a cricket, and a much wiser settler. With all their activity these do not hop away from drought nor forward to summer. We do not avoid evil by fleeing before it, but by rising above or diving below its plane; as the worm escapes drought and frost by boring a few inches deeper.”
—Henry David Thoreau (1817–1862)