Background
On July 19, 2001, Spears's band announced there would be a tour to support her third studio album, Britney (2001). The following day, Spears's label Jive Records confirmed that there was a tour planned for the fall. The Dream Within a Dream Tour was promoted by Concerts West, chosen after a much publicized battle with concert promoter Clear Channel Entertainment (CCE), who had handled her previous concert tours. It marked the first time Concerts West outbid CCE, with reports claiming Spears would earn between $13 and $15 million during the tour. Spears's manager Larry Rudolph commented on the situation, saying,
"Clear Channel is an incredible company, and I'm sure we'll be doing more business with them. We went with Concerts West because they're a strong touring company and because they have ancillary properties, in that arenas and some 7,000 movie theaters throughout the country. This decision was not made to exclude Clear Channel. It was made to include Concerts West. has the ability to help us market our core products—the album and tour—and our secondary properties—the movie— in ways that tipped the scale for us."
On September 20, 2001, dates were released along with the tracklisting of the album. The tour was slated to begin on October 26, 2001, but the opening of the show was pushed back until October 31 after Spears became ill and was prescribed five days of rest. The tour was postponed one more day due to production delays and finally kicked off at Nationwide Arena in Columbus, Ohio. Before the tour began, Spears announced she planned to give $1 of each ticket to the children of firefighters and police officers killed during the September 11 attacks. She also planned to sell merchandise and auction front row seats, hoping to raise $2 million. On February 26, 2002, more North American dates were released through her official website to kick off in Las Vegas, Nevada at Mandalay Bay. The second leg of the tour was sponsored by Samsung. In conjunction with entertainment company WFX, they offered a cell-phone service that featured collectible merchandise and a membership card with access to backstage reports directly from Spears. She stated that " is an exciting new way for me to stay connected with my fans".
Read more about this topic: Dream Within A Dream Tour
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