The Dove Campaign for Real Beauty is a worldwide marketing/public relations campaign launched in 2004 that includes advertisements, video, workshops, sleepover events and the publication of a book and the production of a play. The principle behind the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves. Dove's partners in the effort include such marketing and communications agencies as Ogilvy & Mather, Edelman Public Relations, and Harbinger Communications (in Canada). Part of the overall project was the "Evolution" campaign.
Read more about Dove Campaign For Real Beauty: Campaign, Criticism
Famous quotes containing the words dove, campaign, real and/or beauty:
“The whole appearance is a toy. For this,
The dove in the belly builds his nest and coos,
Selah, tempestuous bird. How is it that
The rivers shine and hold their mirrors up,
Like excellence collecting excellence?”
—Wallace Stevens (1879–1955)
“The fact that a man is to vote forces him to think. You may preach to a congregation by the year and not affect its thought because it is not called upon for definite action. But throw your subject into a campaign and it becomes a challenge.”
—John Jay Chapman (1862–1933)
“Sometimes nothing can be a real cool hand.”
—Donn Pierce, U.S. screenwriter, Frank R. Pierson, and Stuart Rosenberg. Luke Jackson (Paul Newman)
“Hail ye small sweet courtesies of life, for smooth do ye make the road of it! like grace and beauty which beget inclinations to love at first sight; ‘tis ye who open this door and let the stranger in.”
—Laurence Sterne (1713–1768)