Criticism
The campaign has been criticized on the grounds that Unilever also produces Fair and Lovely, a skin-lightening product marketed at dark-skinned women in several countries. It was also widely noted that Unilever brand Lynx's advertising campaign would seemingly contradict the sentiment of the Campaign for Real Beauty.
Moreover, Unilever owns and markets their AXE brand of hygiene products, where overtly sexualized women are its campaigning staple. This strategy is starkly hypocritical in contrast to Dove's campaign for "Real Beauty", as AXE utilizes "idealized" female sexuality to market AXE products towards young men.
Read more about this topic: Dove Campaign For Real Beauty
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