DoubleClick For Publishers
Google acquired DoubleClick in March 2008 and later in February 2010 Google launched DoubleClick for Publishers and DoubleClick for Publishers Small Business. DoubleClick for Publishers has since replaced Ad Manager.
Managing, delivering and measuring the Performance of ads
Ad-serving technology for ad exchange helps online publishers make money from the content through various channels may be their own sales force, ad network or through combination of both. Managing ads have been simplified with the ad serving technology for online publishers (news sites, online communities, entertainment sites, social networks, e-commerce sites). To manage the complex process of how and when the ads appear on their websites and allocate ad space most effectively major online publishers use ad serving technology.
With new set of ad serving algorithm and new set of APIs ad server baseline has been improved and DART is now Double Click For Publishers (DFP) for large publishers and Google gets a better standpoint in advertising industry with a move from Google Ad Manager (GAM) to DFP Small Business for smaller websites. Rebranding for publishers has been broadened as open public API enables publishers to integrate their own API with DFP and with dynamic allocation features publishers are allowed to bid for multiple ad networks.
Ad inventory solutions available are: DFP Small Business (free - if you serve less than 90 million monthly ad impressions) and the DFP Premium Solution.
Read more about this topic: Double Click For Publishers By Google
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