Double Click For Publishers By Google
DoubleClick for Publishers by Google (DFP), formerly called Google Dart is an advertisement software as a service application run by Google. It can be used as an ad server but it also provides a variety of useful features for managing the sales process of online ads using a publishers dedicated sales team. Should a publisher not sell out all their available ad inventory, it can choose to run either other ad networks or AdSense ads as remnant inventory in DoubleClick for Publishers.
Read more about Double Click For Publishers By Google: How It Works, Types of Ads Available, DoubleClick For Publishers, DoubleClick For Publishers Small Business
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—Samuel Beckett (1906–1989)