Motorsports Connection
For several years, Dollar General has had a connection with motorsports, particularly in NASCAR. The company is currently the primary sponsor for the #32 Turner Motorsports Nationwide Series team, which is being driven primarily by Reed Sorenson, and will sponsor Brian Vickers, also in the Nationwide Series in 2013. Dollar General will also sponsor Kevin Harvick in 2013. Dollar General and Turner (formerly Braun Racing) have been partnered together since 2008, with the team previously sponsoring cars for Frank Cicci Racing and Kevin Harvick Incorporated. In 2010, Dollar General sponsored some races in the Camping World Truck Series for Kyle Busch Motorsports with Kyle Busch in the number 18 Toyota Tundra and is the title sponsor for Nationwide Series races held in Concord, North Carolina every fall and Joliet, IL every summer.
Dollar General is also active in the IZOD IndyCar Series since 2008, serving as the primary sponsor for owner/driver Sarah Fisher's Sarah Fisher Racing team. In 2010, both Sarah Fisher and Graham Rahal drove part-time for the team finishing 9th at the Honda Grand Prix of St. Petersburg. Sarah also lead the field at the Peak Antifreeze & Motor Oil Indy 300 at Chicagoland Speedway. In 2011, Dollar General will continue to sponsor Sarah Fisher Racing, the team will still be part-time but Ed Carpenter (racing driver) will be driving the car for 9 races this season starting at the 2011 Indianapolis 500.
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