Dodge Ram Van - Branding

Branding

For the first eight model years, the different configurations of B vans were given names. Sportsman passenger vans had side windows and passenger seating not present in the otherwise identical Tradesman models. These vans were also marketed as Plymouth Voyagers prior to the 1984 application of the Voyager name to Plymouth's new minivan, as well under the "Fargo" name in Canada in 1971–72. The same range of gasoline-powered slant-6 and V8 engines was offered in these vans as was offered in the Dodge D Series pickup truck.

The Sportsman, Tradesman, and Adventurer names were phased out after 1980, replaced with the Ram Van moniker. As with the D-series trucks, B100 and B150 models were 1/2-ton rated, B250 models were 3/4-ton, and B350s were one-ton. The body shell and most fixtures would be one of the longest running of any US vehicle, remaining nearly identical from the vans' introduction in 1971 through their discontinuance in 2003, while Ford and GM would go through two or three generation platform redesigns.

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