History
The practice is the modern version of Disney's practice of re-releasing its animated films in theaters every couple of years which began with the reissue of 1937's Snow White and the Seven Dwarfs. Television commercials for Disney home video releases will alert customers that certain films will be placed on moratorium soon, urging them to purchase these films before they "go back into the 'Disney Vault'", in the words often spoken by Mark Elliot. Some direct-to-video Disney films, among them Bambi II, have also been released with a pre-established window of availability.
Read more about this topic: Disney Vault
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