In East Asia
In eastern parts of Asia, including Southeast Asia, a preference for lighter skin remains prevalent. In ancient China and Japan, for example, pale skin can be traced back to ancient drawings depicting women and goddesses with fair skin tones. In ancient China, Japan, and Southeast Asia, pale skin was seen as a sign of wealth. Thus, skin whitening cosmetic products are popular in East Asia. 4 out of 10 women surveyed in Hong Kong, Malaysia, the Philippines and South Korea used a skin-whitening cream, and more than 60 companies globally compete for Asia's estimated $18 billion market.
Read more about this topic: Discrimination Based On Skin Color
Famous quotes containing the words east and/or asia:
“Next to the originator of a good sentence is the first quoter of it. Many will read the book before one thinks of quoting a passage. As soon as he has done this, that line will be quoted east and west.”
—Ralph Waldo Emerson (1803–1882)
“I believe that the fundamental proposition is that we must recognize that the hostilities in Europe, in Africa, and in Asia are all parts of a single world conflict. We must, consequently, recognize that our interests are menaced both in Europe and in the Far East.”
—Franklin D. Roosevelt (1882–1945)