Direct Marketing Channels
Any medium that can be used to deliver a communication to a customer can be employed in direct marketing, including:
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“A temple, you know, was anciently “an open place without a roof,” whose walls served merely to shut out the world and direct the mind toward heaven; but a modern meeting-house shuts out the heavens, while it crowds the world into still closer quarters.”
—Henry David Thoreau (1817–1862)
“It is worth the while to detect new faculties in man,—he is so much the more divine; and anything that fairly excites our admiration expands us. The Indian, who can find his way so wonderfully in the woods, possesses an intelligence which the white man does not,—and it increases my own capacity, as well as faith, to observe it. I rejoice to find that intelligence flows in other channels than I knew. It redeems for me portions of what seemed brutish before.”
—Henry David Thoreau (1817–1862)