Extended Definition
The multifaceted nature of design management leads to varied opinion, making it difficult to give an overall definition; furthermore, design managers have a broad range of roles and responsibilities. These factors, combined with a multitude of other influences such as the industry involved, company size, the market situation, and the importance of design within the organisation's activities. As a result, design management is not restricted to a single design discipline and usually depends on the context of its application within an individual organisation.
On an abstract level, design management plays three key roles in the interface of design, organisation, and market. The three key roles are to:
- Align design strategy with corporate or brand strategy, or both
- Manage quality and consistency of design outcomes across and within different design disciplines (design classes)
- Enhance new methods of user experience, create new solutions for user needs and differentiation from competitor's designs
Read more about this topic: Design Management
Famous quotes containing the words extended and/or definition:
“No: until I want the protection of Massachusetts to be extended to me in some distant Southern port, where my liberty is endangered, or until I am bent solely on building up an estate at home by peaceful enterprise, I can afford to refuse allegiance to Massachusetts, and her right to my property and life. It costs me less in every sense to incur the penalty of disobedience to the State than it would to obey. I should feel as if I were worth less in that case.”
—Henry David Thoreau (1817–1862)
“Scientific method is the way to truth, but it affords, even in
principle, no unique definition of truth. Any so-called pragmatic
definition of truth is doomed to failure equally.”
—Willard Van Orman Quine (b. 1908)