"Prime Time" Personality
Deion Sanders became memorable for sporting a "do-rag or bandana" and for his "High-Stepping" into the end zone followed by his touchdown dance celebrations. He was also one of the most visible and outspoken football players to ever take the field due to his alter-ego, Prime Time. A marketing ploy as much as an alternate personality, it was given to him by a friend and high school teammate, Florida Gators defensive back Richard Fain. The two played pickup basketball games together during the prime time television hour, and Sanders' athletic display during those games won him that title. Once in the NFL, Sanders felt he deserved to be paid as much as NFL quarterbacks and in 1995 he used the "Prime Time" strategy to sign a seven-year, $35 million contract with the Dallas Cowboys (the contract was essentially five years, but was given a seven-year length for an easier cap hit and the signing bonus was $12,999,999.99, one cent under $13 million due to a superstition of Cowboys owner Jerry Jones). At one point, he was the highest paid defensive player in the league and set the benchmark price-tag for future "shut-down corners". Prime Time was upset that he was placed #34 on the list of Top 100 NFL players and said that he should at least be in the top 10.
At the end of his Hall of Fame speech, he put a bandana on his bust.
Read more about this topic: Deion Sanders
Famous quotes containing the words prime time, prime, time and/or personality:
“Weekend planning is a prime time to apply the Deathbed Priority Test: On your deathbed, will you wish you’d spent more prime weekend hours grocery shopping or walking in the woods with your kids?”
—Louise Lague (20th century)
“If one had to worry about one’s actions in respect of other people’s ideas, one might as well be buried alive in an antheap or married to an ambitious violinist. Whether that man is the prime minister, modifying his opinions to catch votes, or a bourgeois in terror lest some harmless act should be misunderstood and outrage some petty convention, that man is an inferior man and I do not want to have anything to do with him any more than I want to eat canned salmon.”
—Aleister Crowley (1875–1947)
“Our fathers water’d with their tears
This sea of time whereon we sail,
Their voices were in all men’s ears
Who pass’d within their puissant hail.
Still the same ocean round us raves,
But we stand mute, and watch the waves.”
—Matthew Arnold (1822–1888)
“It is remarkable that almost all speakers and writers feel it to be incumbent on them, sooner or later, to prove or acknowledge the personality of God. Some Earl of Bridgewater, thinking it better late than never, has provided for it in his will. It is a sad mistake.”
—Henry David Thoreau (1817–1862)