Features of Defensive Strategies
1. More profitable for firm
2. Uses customer as a shield in their battles with rival
3. Focus: managing current or existing customer & building relationship and retaining customer reducing switching by managing customer complaint to increase customer retention
4. Requires commitment and trust
5.The relationship is built through communication, cultivating trust, empathy, shared value reciprocity and bonding
Read more about this topic: Defensive Marketing Warfare Strategies
Famous quotes containing the words features of, features, defensive and/or strategies:
“Art is the child of Nature; yes,
Her darling child, in whom we trace
The features of the mother’s face,
Her aspect and her attitude.”
—Henry Wadsworth Longfellow (1807–1882)
““It looks as if
Some pallid thing had squashed its features flat
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“We find that even the parents who justify spanking to themselves are defensive and embarrassed about it....I suspect that deep in the memory of every parent are the feelings that had attended his own childhood spankings, the feelings of humiliation, of helplessness, of submission through fear. The parent who finds himself spanking his own child cannot dispel the ghosts of his own childhood.”
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“By intervening in the Vietnamese struggle the United States was attempting to fit its global strategies into a world of hillocks and hamlets, to reduce its majestic concerns for the containment of communism and the security of the Free World to a dimension where governments rose and fell as a result of arguments between two colonels’ wives.”
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