Defensive Marketing Warfare Strategies
In marketing and strategic management, marketing warfare strategies are a type of marketing strategy that uses military metaphor to craft a businesses strategy. See marketing warfare strategies for background and an overview. Defensive marketing warfare strategies are a type of marketing warfare strategy designed to protect a company's market share, profitability, product positioning, or mind share.
Read more about Defensive Marketing Warfare Strategies: Fundamental Principles, Features of Defensive Strategies, Types of Defensive Strategies, Dimensions of Defensive Strategy, Lists of Related Topics
Famous quotes containing the words defensive, warfare and/or strategies:
“We find that even the parents who justify spanking to themselves are defensive and embarrassed about it....I suspect that deep in the memory of every parent are the feelings that had attended his own childhood spankings, the feelings of humiliation, of helplessness, of submission through fear. The parent who finds himself spanking his own child cannot dispel the ghosts of his own childhood.”
—Selma H. Fraiberg (20th century)
“What an admirable training is science for the more active warfare of life! Indeed, the unchallenged bravery which these studies imply, is far more impressive than the trumpeted valor of the warrior.”
—Henry David Thoreau (1817–1862)
“By intervening in the Vietnamese struggle the United States was attempting to fit its global strategies into a world of hillocks and hamlets, to reduce its majestic concerns for the containment of communism and the security of the Free World to a dimension where governments rose and fell as a result of arguments between two colonels’ wives.”
—Frances Fitzgerald (b. 1940)