Fundamental Principles
There are five fundamental principles involved:
- Always counter an attack with equal or greater force.
- Defend every important market.
- Be forever vigilant in scanning for potential attackers. Assess the strength of the competitor. Consider the amount of support that the attacker might muster from allies.
- The best defense is to attack yourself. Attack your weak spots and rebuild yourself anew.
- Defensive strategies should be the exclusive domain of the market leader.
Read more about this topic: Defensive Marketing Warfare Strategies
Famous quotes containing the words fundamental and/or principles:
“The science, the art, the jurisprudence, the chief political and social theories, of the modern world have grown out of Greece and Rome—not by favor of, but in the teeth of, the fundamental teachings of early Christianity, to which science, art, and any serious occupation with the things of this world were alike despicable.”
—Thomas Henry Huxley (1825–95)
“[The sceptic] must acknowledge, if he will acknowledge any thing, that all human life must perish, were his principles to prevail. All discourse, all action would immediately cease, and men remain in a total lethargy, till the necessities of nature, unsatisfied, put an end to their miserable existence.”
—David Hume (1711–1776)