Fundamental Principles
There are five fundamental principles involved:
- Always counter an attack with equal or greater force.
- Defend every important market.
- Be forever vigilant in scanning for potential attackers. Assess the strength of the competitor. Consider the amount of support that the attacker might muster from allies.
- The best defense is to attack yourself. Attack your weak spots and rebuild yourself anew.
- Defensive strategies should be the exclusive domain of the market leader.
Read more about this topic: Defensive Marketing Warfare Strategies
Famous quotes related to fundamental principles:
“... the fundamental principles of ecology govern our lives wherever we live, and ... we must wake up to this fact or be lost.”
—Karin Sheldon (b. c. 1945)