Dave Nichol

Dave Nichol

David Nichol (born 1940 in Chatham, Ontario) is an award-winning Canadian Product Marketing expert. He introduced several store branded lines of products in the 1970s that propelled Loblaws from a struggling chain to an industry leader. For a time, as spokesman for Loblaws, he became a recognizable Canadian business personality, largely due to his being featured in thirty second commercials, and thirty minute infomercials during the mid 1990s.