Newspaper Business
Bhaskar group runs 7 newspaper titles across 11 states of India with their 48 editions - reaching out to 15.5 million readers every day:
- Dainik Bhaskar is the Hindi newspaper covering the states of Madhya Pradesh & Chhattisgarh, Rajasthan,Chandigarh, Haryana, Punjab, Himachal Pradesh, New Delhi.
- Divya Bhaskar is the Gujarati newspaper started by the group in 2003 from Ahmedabad, where it became No 1 from day 1 of its launch. As of 2009, Divya Bhaskar is the largest circulated Gujarati daily of India, and has the maximum editions by any newspaper in the state of Gujarat and West Madhya Pradesh.
- DNA, the English-language newspaper of the group was launched in Mumbai in 2004, in partnership with the Zee Group.
- Business Bhaskar is a business-to-consumer newspaper in Hindi launched by the group in 2008. It currently has seven editions across five states. This was first launched in Bhopal, and then followed by launch in Indore, Pune and Chandigarh and then Haryana.
In addition, Bhaskar group also owns DB Star, Saurashtra Samachar, DB Gold.
By 1995, Dainik Bhaskar had displaced Naiduniya as the No. 1 newspaper in Madhya Pradesh (MP). The newspaper decided to expand outside MP, and was launched in four places as No. 1 on the Day 1 of its launch: Jaipur (19 December 1996), Chandigarh (January 2000), Haryana (June 2000), and Ahmedabad (23 June 2003, as Divya Bhaskar). The group's pre-launch door-to-door twin-contact launch programme has been recognised as an Orbit shifting innovation. It has won Business Process Innovation award by Marico Foundation, and is a case study in several B-schools including Indian Institute of Management, Ahmedabad and SPJIMR.
Read more about this topic: D B Corp Ltd.
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