Automated Customer Service
Customer service may be provided by a person (e.g., sales and service representative), or by automated means. Examples of automated means are Internet sites. An advantage with automated means is an increased ability to provide service 24-hours a day, which can, at least, be a complement to customer service by persons.
Another example of automated customer service is by touch-tone phone, which usually involves a main menu, and the use of the keypad as options (i.e. "Press 1 for English, Press 2 for Spanish", etc.)
However, in the Internet era, a challenge has been to maintain and/or enhance the personal experience while making use of the efficiencies of online commerce. "Online customers are literally invisible to you (and you to them), so it's easy to shortchange them emotionally. But this lack of visual and tactile presence makes it even more crucial to create a sense of personal, human-to-human connection in the online arena."
Automated means can be based entirely on self service, but may also be based on service by more or less means of artificial intelligence.
Examples of customer service by artificial means are automated online assistants that can be seen as avatars on websites. It can avail for enterprises to reduce their operating and training cost. These are driven by chatterbots, and a major underlying technology to such systems is natural language processing.
Read more about this topic: Customer Service
Famous quotes containing the words automated, customer and/or service:
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—Beverly Jones (b. 1927)
“The customer is the immediate jewel of our souls. Him we flatter, him we feast, compliment, vote for, and will not contradict.”
—Ralph Waldo Emerson (1803–1882)
“The ruin of the human heart is self-interest, which the American merchant calls self-service. We have become a self- service populace, and all our specious comforts—the automatic elevator, the escalator, the cafeteria—are depriving us of volition and moral and physical energy.”
—Edward Dahlberg (1900–1977)