History of Customer Data Integration
In the late 1990s Acxiom and GartnerGroup coined the term "customer data integration" (CDI). The process of CDI, as Acxiom and Gartner described it, includes:
- cleansing, updating, completing contact-data
- consolidating the appropriate records, purging duplicates and linking records from disparate sources to enable customer or donor recognition at any touch-point
- enriching internal and transactional data with external knowledge and segmentation
- ensuring compliance with contact suppression to protect the individual and the organization
As of 2009, service providers deliver CDI as a hosted solution in batch volumes, on demand using a software as a service (SaaS) model, or on-site as licensed software in companies and organizations with the resources to drive their own data integration processing. CDI enables companies to optimize merchandizing (assortment, promotion, pricing and rotation) based on demographics, lifestyle and life-stage, to ensure inventory turn and to reduce waste. CDI also aids companies and organizations in choosing the best location for new branch offices or outlets.
CDI commonly supports both customer relationship management and master data management, and enables access from these enterprise applications to information confidently describing everything known about a customer, donor, or prospect, including all attributes and cross references, along with the critical definition and identification necessary to uniquely differentiate one customer from another and their individual needs.
Read more about this topic: Customer Data Integration
Famous quotes containing the words history of, history, customer, data and/or integration:
“... in a history of spiritual rupture, a social compact built on fantasy and collective secrets, poetry becomes more necessary than ever: it keeps the underground aquifers flowing; it is the liquid voice that can wear through stone.”
—Adrienne Rich (b. 1929)
“Regarding History as the slaughter-bench at which the happiness of peoples, the wisdom of States, and the virtue of individuals have been victimized—the question involuntarily arises—to what principle, to what final aim these enormous sacrifices have been offered.”
—Georg Wilhelm Friedrich Hegel (1770–1831)
“The elements of success in this business do not differ from the elements of success in any other. Competition is keen and bitter. Advertising is as large an element as in any other business, and since the usual avenues of successful exploitation are closed to the profession, the adage that the best advertisement is a pleased customer is doubly true for this business.”
—Madeleine [Blair], U.S. prostitute and “madam.” Madeleine, ch. 5 (1919)
“This city is neither a jungle nor the moon.... In long shot: a cosmic smudge, a conglomerate of bleeding energies. Close up, it is a fairly legible printed circuit, a transistorized labyrinth of beastly tracks, a data bank for asthmatic voice-prints.”
—Susan Sontag (b. 1933)
“The only phenomenon with which writing has always been concomitant is the creation of cities and empires, that is the integration of large numbers of individuals into a political system, and their grading into castes or classes.... It seems to have favored the exploitation of human beings rather than their enlightenment.”
—Claude Lévi-Strauss (b. 1908)