History of Customer Data Integration
In the late 1990s Acxiom and GartnerGroup coined the term "customer data integration" (CDI). The process of CDI, as Acxiom and Gartner described it, includes:
- cleansing, updating, completing contact-data
- consolidating the appropriate records, purging duplicates and linking records from disparate sources to enable customer or donor recognition at any touch-point
- enriching internal and transactional data with external knowledge and segmentation
- ensuring compliance with contact suppression to protect the individual and the organization
As of 2009, service providers deliver CDI as a hosted solution in batch volumes, on demand using a software as a service (SaaS) model, or on-site as licensed software in companies and organizations with the resources to drive their own data integration processing. CDI enables companies to optimize merchandizing (assortment, promotion, pricing and rotation) based on demographics, lifestyle and life-stage, to ensure inventory turn and to reduce waste. CDI also aids companies and organizations in choosing the best location for new branch offices or outlets.
CDI commonly supports both customer relationship management and master data management, and enables access from these enterprise applications to information confidently describing everything known about a customer, donor, or prospect, including all attributes and cross references, along with the critical definition and identification necessary to uniquely differentiate one customer from another and their individual needs.
Read more about this topic: Customer Data Integration
Famous quotes containing the words history of, history, customer, data and/or integration:
“Only the history of free peoples is worth our attention; the history of men under a despotism is merely a collection of anecdotes.”
—Sébastien-Roch Nicolas De Chamfort (1741–1794)
“The basic idea which runs right through modern history and modern liberalism is that the public has got to be marginalized. The general public are viewed as no more than ignorant and meddlesome outsiders, a bewildered herd.”
—Noam Chomsky (b. 1928)
“The elements of success in this business do not differ from the elements of success in any other. Competition is keen and bitter. Advertising is as large an element as in any other business, and since the usual avenues of successful exploitation are closed to the profession, the adage that the best advertisement is a pleased customer is doubly true for this business.”
—Madeleine [Blair], U.S. prostitute and “madam.” Madeleine, ch. 5 (1919)
“This city is neither a jungle nor the moon.... In long shot: a cosmic smudge, a conglomerate of bleeding energies. Close up, it is a fairly legible printed circuit, a transistorized labyrinth of beastly tracks, a data bank for asthmatic voice-prints.”
—Susan Sontag (b. 1933)
“The more specific idea of evolution now reached is—a change from an indefinite, incoherent homogeneity to a definite, coherent heterogeneity, accompanying the dissipation of motion and integration of matter.”
—Herbert Spencer (1820–1903)