In data processing, customer data integration (CDI) combines the technology, processes and services needed to set up and maintain an accurate, timely, complete and comprehensive representation of a customer across multiple channels, business-lines, and enterprises — typically from multiple sources of associated data in multiple application systems and databases. It applies data-integration techniques in this specific area.
Read more about Customer Data Integration: The Difficulty of Identifying Customers, Techniques For Managing Complexity, History of Customer Data Integration
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