Cowboy - in Popular Culture

In Popular Culture

As the frontier ended, the cowboy life came to be highly romanticized. Exhibitions such as those of Buffalo Bill Cody's Wild West Show helped to popularize the image of the cowboy as an idealized representative of the tradition of chivalry.

In today's society, there is little understanding of the daily realities of actual agricultural life. Cowboys are more often associated with (mostly fictitious) Indian-fighting than with their actual life of ranch work and cattle-tending. The cowboy is also portrayed as a masculine ideal via images ranging from the Marlboro Man to the Village People.

Actors such as John Wayne are thought of as exemplifying a cowboy ideal, even though western movies seldom bear much resemblance to real cowboy life. Arguably, the modern rodeo competitor is much closer to being an actual cowboy, as many were actually raised on ranches and around livestock, and the rest have needed to learn livestock-handling skills on the job.

However, in the United States and the Canadian West, as well as Australia, guest ranches offer people the opportunity to ride horses and get a taste of the western life—albeit in far greater comfort. Some ranches also offer vacationers the opportunity to actually perform cowboy tasks by participating in cattle drives or accompanying wagon trains. This type of vacation was popularized by the 1991 movie City Slickers, starring Billy Crystal.