Sponsorship
Like the Copa Libertadores, the Copa Sudamericana is sponsored by a group of multinational corporations. Like the premier South American club football tournament forementioned, the competition uses a single, main sponsor; it is currently primarily sponsored by Bridgestone Corporation, a multinational rubber conglomerate headquartered in Japan. As the main sponsor of the tournament, the competition will carry the name of the bank. Thus, the competition is known officially as the '"Copa Bridgestone Sudamericana'". The first major sponsor was Nissan Motors who signed a 8 year contract with CONMEBOL in 2003.
However, the competition has had many secondary sponsors that invest in the tournament as well. Many of these sponsors are nationally based but have expanded to other nations. Nike supplies the official match ball, as they do for all other CONMEBOL competitions. Embratel, a brand of Telmex, is the only telecommunications sponsor of the tournament. Individual clubs may wear jerseys with advertising, even if such sponsors conflict with those of the Copa Sudamericana.
The tournament's current secondary sponsors and brands advertised (in italic) are:
|
|
Read more about this topic: Copa Sudamericana