Consumer Choice Theory

Famous quotes containing the words consumer, choice and/or theory:

    The so-called consumer society and the politics of corporate capitalism have created a second nature of man which ties him libidinally and aggressively to the commodity form. The need for possessing, consuming, handling and constantly renewing the gadgets, devices, instruments, engines, offered to and imposed upon the people, for using these wares even at the danger of one’s own destruction, has become a “biological” need.
    Herbert Marcuse (1898–1979)

    Come and take choice of all my library,
    And so beguile thy sorrow.
    William Shakespeare (1564–1616)

    There never comes a point where a theory can be said to be true. The most that one can claim for any theory is that it has shared the successes of all its rivals and that it has passed at least one test which they have failed.
    —A.J. (Alfred Jules)