A connotation is a commonly understood subjective cultural or emotional association that some word or phrase carries, in addition to the word's or phrase's explicit or literal meaning, which is its denotation.
A connotation is frequently described as either positive or negative, with regards to its pleasing or displeasing emotional connection. For example, a stubborn person may be described as being either strong-willed or pig-headed; although these have the same literal meaning (stubborn), strong-willed connotes admiration for the level of someone's will (a positive connotation), while pig-headed connotes frustration in dealing with someone (a negative connotation).
Famous quotes containing the word connotation:
“One of the great triumphs of the nineteenth century was to limit the connotation of the word “immoral” in such a way that, for practical purposes, only those were immoral who drank too much or made too copious love. Those who indulged in any or all of the other deadly sins could look down in righteous indignation on the lascivious and the gluttonous.... In the name of all lechers and boozers I most solemnly protest against the invidious distinction made to our prejudice.”
—Aldous Huxley (1894–1963)
“When “reality” is sought for at large, it is without intellectual import; at most the term carries the connotation of an agreeable emotional state.”
—John Dewey (1859–1952)
“The intension of a proposition comprises whatever the proposition entails: and it includes nothing else.... The connotation or intension of a function comprises all that attribution of this predicate to anything entails as also predicable to that thing.”
—Clarence Lewis (1883–1964)