Colors and Badge
Prior to the initial MLS season a citywide public contest was created to decide the name for the team, the very first entry was a hit, and The Columbus Crew was born.
The club badge - unique amongst MLS teams in that it features people - contains three silhouetted males wearing construction hats beneath a stylized "Crew" wordmark. The logo is intended to represent a crew of hard working people, much like the hard working, blue collar image the city of Columbus cultivates.
The official colors of the Columbus Crew are black and gold. The Crew's usual primary jersey is predominately bright yellow with black trim, and has been nicknamed the "banana kit" or "canary kit" by fans.
The alternate kit is usually black, but is seldom worn by the Crew, due to the strong favor shown to the all yellow home kit, and due to the fact that the black jerseys compound the heat of summer in the United States. Only occasionally has Crew not worn a black or yellow jersey. In 2007, the Crew wore a predominantly white away shirt with yellow trim, and in 1997 they wore a white away shirt with yellow and black striped "bumblebee"-style sleeves.
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