Theories Developed To Explain Crowd Behavior
Social scientists have developed theories to explain crowd behavior.
- Contagion Theory - the Contagion Theory was formulated by Gustave Le Bon. According to him, crowds exert a hypnotic influence over their members. Shielded by their anonymity, large numbers of people abandon personal responsibility and surrender to the contagious emotions of the crowd. A crowd thus assumes a life of its own, stirring up emotions, and driving people toward irrational, even violent action. Le Bon's Theory, although one of the earliest explanations of crowd behavior, is still used by many people. However, critics argue that the "collective mind" has not been documented by systematic studies. Furthermore, although collective behavior may involve strong emotions, such feelings are not necessarily irrational.
- Convergence Theory - whereas the Contagion Theory states that crowds cause people to act in a certain way, Convergence theory states that people who want to act in a certain way come together to form crowds. It asserts that people with similar attributes find other like-minded persons with whom they can release underlying tendencies. People sometimes do things in a crowd that they would not have the courage to do alone because crowds can diffuse responsibility. Crowds, in addition, can intensify a sentiment simply by creating a critical mass of like-minded people.
- Emergent-Norm Theory - according to Ralph Turner and Lewis Killian, crowds begin as collectivities composed of people with mixed interests and motives. Especially in the case of less stable crowds—expressive, acting and protest crowds—norms may be vague and changing, as when one person decides to break the glass windows of a store and others join in and begin looting merchandise. In short, people in crowds make their own rules as they act.
- Complex Adaptive Systems theory - Dutch scholar Jaap van Ginneken claims that contagion, convergence and emergent norms are just instances of the synergy, emergence and autopoiesis or self-creation of patterns and new entities typical for the newly discovered meta-category of complex adaptive systems. This also helps explain the key role of salient details and path-dependence in rapid shifts.
Decision-making plays a major role in crowd behavior, although casual observes of the crowd may not realize it. In emergent-norm theory, people in a crowd take on different roles: some step forward as leaders, others become followers, inactive bystanders, or even opponents.
Read more about this topic: Collective Behavior
Famous quotes containing the words theories, developed, explain, crowd and/or behavior:
“Our books of science, as they improve in accuracy, are in danger of losing the freshness and vigor and readiness to appreciate the real laws of Nature, which is a marked merit in the ofttimes false theories of the ancients.”
—Henry David Thoreau (1817–1862)
“I have developed a visionary modern lyric, and, for it, an idiom in which I can write lyrically, colloquially, and dramatically. My subject is city life—with its sofas, hotel corridors, cinemas, underworlds, cardboard suitcases, self-willed buses, banknotes, soapy bathrooms, newspaper-filled parks; and its anguish, its enraged excitement, its great lonely joys.”
—Rosemary Tonks (b. 1932)
“When you’ve been blind as long as I have, you learn to see through your senses. I can’t explain it exactly, but you get a feeling about people when you meet them. You see a picture of them in your mind. Not just what they look like, but what they really are. You see them much more clearly than you do with your eyes. Maybe that’s why they say looks are deceptive.”
—George Bricker. Jean Yarbrough. Helen Page (Jane Adams)
“Columbus has sailed westward of these isles by the mariner’s compass, but neither he nor his successors have found them. We are no nearer than Plato was. The earnest seeker and hopeful discoverer of this New World always haunts the outskirts of his time, and walks through the densest crowd uninterrupted, and, as it were, in a straight line.”
—Henry David Thoreau (1817–1862)
“To be told that our child’s behavior is “normal” offers little solace when our feelings are badly hurt, or when we worry that his actions are harmful at the moment or may be injurious to his future. It does not help me as a parent nor lessen my worries when my child drives carelessly, even dangerously, if I am told that this is “normal” behavior for children of his age. I’d much prefer him to deviate from the norm and be a cautious driver!”
—Bruno Bettelheim (20th century)