Citra may refer to:
- Citra (India), a lemon flavoured soda sold in India in the late 1980s and early '90s, owned by the Parle group
- Citra Awards, or Piala Citra, the annual awards for cinematic achievements in Indonesia
- Citra, Florida, a town in U.S. state of Florida (home to a University of Florida plant research center)
- Citra, a beverage by The Coca-Cola Company later rebranded as Fanta Citrus
- Coca-Cola Citra, a Coca-Cola variant manufactured by The Coca-Cola Company
- CITRA, the International Conference of the Round Table on Archives
- CITRA wines from the Abruzzi region in Italy
- Citra, a variety of hops