Film Music
See also: FilmiMusic in Indian cinema is a substantial revenue generator, with the music rights alone accounting for 4–5% of the net revenues generated by a film in India. The major film music companies of India are Saregama, Sony Music etc. Commercially, film music accounts for 48% India's net music sales. A typical Indian film may have around 5-6 choreographed songs spread throughout the film's length.
The demands of a multicultural, increasingly globalized Indian audience often led to a mixing of various local and international musical traditions. Local dance and music nevertheless remain a time tested and recurring theme in India and have made their way outside of India's borders with its diaspora. Playback singers such as Kishore Kumar,Lata Mangeshkar drew large crowds with national and international film music stage shows. The end of the 19th century and the beginning of the 21st saw extensive interaction between artists from India and the western world. Artists from Indian diaspora blended the traditions of their heritage to those of their country to give rise to popular contemporary music.
Read more about this topic: Cinema Of India
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