Further Reading
A summary of the research developments and theoretical ideas that have grown out of Hovland's pioneering projects is presented in a comprehensive chapter by Irving L. Janis and M. Brewster Smith in Herbert C. Kelman, ed., International Behavior (1965). Hovland's work is also discussed in Arthur R. Cohen, Attitude Change and Social Influence (1964).
Read more about this topic: Carl Hovland
Famous quotes containing the word reading:
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